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Show Notes

Cliff Ravenscraft is a husband and a father of three and known as the Podcast Answer Man. Up until recently, he worked full time as an independent insurance agent in a family run insurance agency where plans were in place for me to take over the agency after my father retires in a few more years. In December of 2005, he and his wife started a single podcast devoted to the television show, LOST. Their lives have never been the same since. In the first two years, he has launched as many as twenty podcasts and has assisted many other people in get started in the field of podcasting for themselves.

Ravenscraft Media, LLC. is the company that he works under for his consulting work and as ‘BitCast Media‘ aswell as ‘gspn.tv - Generally Speaking Production Network‘.

CliffRavenscraft.com is a mixture between a personal and professional blog. However it is also home of the “Podcast Answer Man.”  Just a dozen years ago music was on vinyl.  Music, E-mail, Web, Podcasting and New Media is a whole new critter than the 60’s, and 70’s…

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Show Notes

Bill Guertin joins BroadcastMastery.com for an interview talking about Reality Sells in Radio.  Many professional sports teams from the NBA, NHL, Major League Baseball and Major League Soccer have Bill to work with them to help improve their team’s sales and service departments through dynamic learning workshops.

Many associations and conferences have hired Bill to deliver keynotes, workshops, seminars and retreats on how to become the “800-Pound Gorilla” – the dominant player – in their business category, using innovative techniques in marketing, customer service, and sales. He write articles for Chicago-area publications, and has written a book on how you can be more profitable by becoming more Authentic in all you say and do, especially in your business.

Bill Guertin’s more than twenty years of real-world, on-the-street experiences in broadcast sales, service sales, and marketing have given him a broad understanding of how and why people do the things they do. Bill has developed specific techniques proven effective in salesmanship, customer service, marketing, and time management. In addition, his gift of communication allows audiences of all kinds to readily absorb and apply his messages to their own lives. Bill speaks to thousands of people each year, and is a sales coach for many national sports franchises. Bill lives in Bourbonnais, IL with his wife Sherri and three active boys.

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Show Notes

Corey Deitz was on with us today on Life is Show Prep. Deitz has done radio shows in some of the greatest markets including Chicago, St. Louis, Cleveland, Columbus, Toledo, Richmond, Virginia Beach and Little Rock.

He and his partner now do mornings on KDJE-FM (100.3) in Little Rock and syndicate their show to several other Clear Channel radio stations. His first book about the inside world of Radio, “The Cash Cage” was published to rave reviews.

As we progress with the show, Corey and I started talking about the listeners… I thought that he had originally written the following story, but apparently not. I’m not sure who to attribute that to, however, I thought it was fitting to pass along.

Electric Dreams

It was a Monday morning just before 5 a.m. I’m getting ready to go on the air, waiting for the network show we’re running to end. It’s John Garabedian and the Open House Party.

As John is wrapping up, he tells us about a well known New England broadcaster who recently passed away… a man named Sonny Joe White. I wasn’t familiar with Sonny, but my news director hails from Maine and he had heard a lot about White’s work.

John ended the show by playing a song in Sonny’s memory… and he selected the song Electric Dreams, from the movie of the same name. Formatically, it fit the show perfectly because it’s a dancy tune… but more than that… the sentiment couldn’t have been clearer. “We’ll always be together in electric dreams.”

I found myself strangely moved… I didn’t know the deceased… but the idea of a broadcaster continuing to exist to his or her friends and fans in electric dreams appealed to my emotions. Moreover… I absolutely believe it’s true, and I’ll explain why.

As a broadcast professional, there’s a basic job you do each day: play the music, play the spots, read the weather, keep the station on the air. But what you really do goes way beyond those basics.

You make people laugh. You make people think. You make people happy. You provide companionship… perhaps even friendship. You may be a role model for a young person who has been bitten by the radio bug and wants to be just like you. You help make things happen in your community. You’re there when someone needs to talk.

Evidence of this? A listener you’ve never met before comes up to you at an appearance. Right away, the listener feels comfortable in your presence… not intimidated. Does that mean they don’t consider you a star? No. it means they consider you to be a part of their lives… and that’s the mark of a truly successful broadcaster. They’ve let you in!

It’s the listener who invites you to dinner. It’s the listener who comes up to you at a remote and throws their arms around you as if they’ve known you forever. It’s the listener who asks you to come to their daughter’s school play because it would mean so much to her. It’s the listener who did something nicer for you on your birthday than your friends did. It’s the listener who’s sad when you go on vacation, and is so thrilled when you’re finally back.

The bond between broadcaster and listener is a paradox. You’re broadcasting to thousands, yet it’s one of the most intimate forms of communication in the world. They care about you… and they want to believe you care about them. It’s a relationship that exists in an electric reality. And it lingers.

Every once in awhile I’ll get a call or a card from someone who used to listen to me in a different part of the state. They haven’t forgotten a thing! It’s amazing that the time we spent together on the phone or at an appearance made that big an impression on them. So perhaps during my absence, we were already sharing electric dreams.

In the electric dream, we’re always their favorite personality… they’re always our favorite listener. We live on somewhere in their memory whether we move, leave the business or in the saddest case, pass away.

Isn’t it a wonderful feeling to know that our life… our influence… doesn’t end the last time we open the mic? Isn’t it wonderful to know that the most positive part of our essence as a broadcaster… our personality… will live on?

Someday, somewhere, someone who used to listen to you will hear a song and it will spark inside them a pleasant memory of you. And there you’ll be… the listener and the personality… together in an electric dream.

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Show Notes

John Hendricks was the guest today on BroadcastMastery.com’s Radio Obits. After producing the show, I read an article at Radio Ink’s website regarding radio being dead… Radio Ink had the following headline today… “Our Business Is Content” and I agree…

It’s not radio that is dead… or dying… it’s the personality in radio. I talked at length about this topic with John Hendricks, a broadcast consultant. We chatted at length about what makes radio good radio? It’s the content, it’s connecting with the listener, it’s being local… Podasting and New Media is doing this… they are being local… sometimes a lot better than local radio is.

How do we give the listener something more to connect to? We need to talk about them and bring them into the conversation.

AND we NEED to utilize these technologies to bring in additional listeners to the station by providing them with content that they can’t get anywhere else online.

As radio people, we need to produce better content on-air and online. If you’d like to find out more about John Hendricks Broadcast Services, click on over to http://www.johnhendricksbroadcast.com

Justin Kaiser
BroadcastMastery.com

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Show Notes

In today’s show Justin Kaiser talks with Joey Pepin about what is happening with creative services, voiceovers, and production… Joey loves his family and the Seahawks. He is a volunteer firefighter… AND he gets paid to voice. What does that mean? Look up Don Lafontaine and you’ll see what I mean.

Joey worked in radio in Seattle and then move into straight VO work. His wife is a partner at a local ad agency in Washington as well. After his daughter Annabelle was born in 2003 Joey left radio and stayed home while the wife went back to her job-share at the radio station.

After starting his own voiceover company - Villa Beach Studios he have never looked back! It’s clearly been a ride and Joey has had the opportunity to do some very cool voiceover jobs for Miller Lite Racing (Go Kurt Busch #2), Nickeodeon, and Marvel Toys as the voice of three Curious George toys, no not the movie or the TV show, that’d be Frank Welker… look him up, you’ll be amazed at his work. And the hits keep comin’ at http://www.joeypepin.com.

Justin Kaiser
BroadcastMastery.com

BroadcastMastery.com’s New Media Monday is brought to you by the ALL NEW Mac Book Pro… find out more at MacForRadio.com and bandwidth is provided by Creative Identity Group’s Virtual Creative Services… Find out more at CreativeIdentity Group.com.

In today’s show Justin Kaiser talks with Holland Cooke about what is happening with “New Media” and “Old Media”…

Show Notes

People are migrating to other places to swap information

Google is now a verb

Just a dozen years ago music was on vinyl

Music, E-mail, Web

Podcasting and New Media is a whole new critter than the 60’s, and 70’s…

Today we’re being attacked… not by radio…

The issue of broadcasting in real time has been challenged

As a broadcaster are we really “Old Media”

Web-site cannot be a brochure anymore

The Internet is becoming invisible… radio stations need to come into this new era…

People want rich content… audio and video

Radio does know how to do quick turn-around audio/video… we can deliver in snack sized bites

How do we participate in “Talk Radio” without the radio?

Leading Edge radio stations are putting audio, video, etc on the web-site and talking about it with listeners

Perishable assets may be leaking to a new platform…

Commercial announcements can now be a preview for what we see and hear online

Is radio late to the new media party?

Learning how to move audience around… but the audience is still in place.

You Tube in length with good production values

Relevant commercials promoting online content

Engage the audience… “Check out our website!” Such a cliché..

It’s not OURS… It’s YOURS

Research from Yahoo and Wall Street say that as much as ½ of Podcast consumption is NOT portable.

In place audience and production facility and skillset

How do we create a sellable product?

The biggest asset that radio has is an audience and listeners…

Give them a snack on-air and invite them to visit the web-site or listen later…

Create rich content production…

The broadcast station that’s aware of it’s assets can help move the message around.

There’s no shortage of ideas…

New Ceritifed Digital Media Consultant

A dozen ideas for New Media Producers

A shortage of elves… we’re running out of hands…

We can’t even keep the transmitter on-air… you expect me to do a podcast too?

The official videographer of WXXX…

Trade dark time to videographers to become the official WXXX videographer

Monetizing digital media content

Get more serious about college credit internship programs…

Radio has systematically discouraged people from radio…

College kids have wandered off into new media…

Create a 4 credit intern program… student practicum and set of hands…

Is there talent coming into radio from podcastin? SexWithEmily.com

Questions about S-E-X… letting the tail wag the dog…

Listen around to see who is doing audio and video online with depth of content and production savvy…

How do we tel the story? How do we make the station the star?

I, I, I… Me, Me, Me… it’s not about YOU… it’s about the callers…

Talk Radio was the very first chat room.

Too many blowhards on the air that think I Talk You Listen.

Stations that are most engaging are the ones who listen and don’t talk..

Audience ought to be the staff of writers.

At least the on-air product has an in place audience….

Is the listener the new radio Program Director?

The best interviewer is the one who is the good listeners

The tools let us tell better than radio and TV ratings with actual live results…

Obsessing on the data is worth doing…

Creating relevant content? What are some steps to make that happen?

Read the book The Long Tail…

There are people who are passionate on something besides Hillary and O’Bama

Barrier to entry into the podsphere is non-existent

Canny Self Promoters will find out how to attract attention

Mass audience… real time consumption…

Do what you’re up to with a passion and make it available… and someone will find you…

Follow or lead? Create the content…

Do more than a brochure on the internet about your show…

http://www.HollandCooke.com

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